Microsoft In, Google Out for Ads on Digg

Posted on July 25th, 2007 by ElectroGeek

Kevin Rose at Digg is saying the popular user-driven news site has just signed a three-year exclusive ad deal with Microsoft. Bye-bye Google. Don’t think it will hurt Google’s bottom line much, and Mike Arrington at TechCrunch thinks it’s another money-losing deal for the software giant, which also did a similar deal with Facebook. But neither is this a ringing endorsement of Google from one of the stars of Web 2.0, with 17 million unique monthly users. “No dancing monkey ads, and the design will remain uncluttered,” Rose vows, no doubt anticipating the usual Microsoft-bashing in Digg comments on the post.

Although John Battelle’s Federated Media is still involved and apparently will work with Microsoft on Digg sponsorships, some folks are wondering if Federated’s role is rather less than it was intended to be. Will update as I hear more.

Full Story Via BusinessWeek

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