Loading ...Apple, Google satisfaction ratings slip
American consumers still like Apple and Google, but not as much as they did last year, a new report indicates.
Both companies rank near the top of their respective industries in the latest update of the University of Michigan’s American Customer Satisfaction Index, which will be released today. But both companies’ rating in the index slipped over the past year.
That decline could have long-term repercussions for both companies, said Claes Fornell, a business professor at the University of Michigan who heads up the index. Companies who see their customer satisfaction rating change often see their profits change in the same direction, Fornell said.
On the flip side from Google, Yahoo has seen its rating in the index increase over the past year, so its score now is nominally higher than Google’s.
“Whenever users are becoming more satisfied with your service, that’s going to help,” Fornell said.
Apple’s rating fell from an 83 last year to a 79, while Google dropped from 81 to 78. Yahoo’s score increased from 76 to 79.
Full Story Via MercuryNews.com
Filed under: Business and Finance, Offbeat News
