Loading ...Dell to Close all 140 U.S. Kiosks
Keeping in line with its new retail strategy, the computer giant Dell said it will be closing all of its 140 U.S. kiosks, which it launched back in 2002 to showcase its product line, as it continues to expand its presence in retail stores. According to aReuters report, Dell spokesman Bob Kaufman said Dell will keep about 50 kiosks outside the United States.
“We recognized early on that customers really wanted to touch and see the products before they purchased them. That led us to the kiosk model,” said Kaufman. “Now, customers can touch and feel our products before buying them at one of our retail partners.”
The Dell kiosks offered customers an opportunity to test products and learn more about other details, like pricing, and compare different models. They could even place an order. The only thing they could not do was to take the product home.
Full Story Via TMCNET
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