A New Battle Is Beginning in Branding for the Web

Trademark issues may take on a higher profile, fueled by the escalating value of brands in general and trademark holders increasingly trying to assert their rights, especially on the Internet.

For Web TV, a Handful of Hits but No Formula for Success

Hollywood writers and producers are realizing that producing Web content may be easy but profiting from it is hard.

Link by Link: Don’t Like Palin’s Wikipedia Story? Change It

In modern politics, where the struggle is to “define” yourself before your opponent “defines” you, Wikipedia has become an important part of political strategy.

Googling in Person to Make Friends

Advertisers are grappling with the idea of Google, which spent many of its early years avoiding — and infuriating — advertising agencies, now shifting to embrace them.

Another Voice Warns of an Innovation Slowdown

Judy Estrin’s book is the latest call to action by scientists, technologists and political leaders worried about the country’s future competitiveness in technology.

A Prophet of Katrina’s Wrath Returns to His Storm Vigil

In 2002, Mark Schleifstein and his colleagues published a five-day report about the vulnerabilities Louisiana would face if a major hurricane hit. And three years later, the time came.

A Prophet of Katrina’s Wrath Returns to His Storm Vigil

In 2002, Mark Schleifstein and his colleagues published a five-day report about the vulnerabilities Louisiana would face if a major hurricane hit. And three years later, the time came.

A Prophet of Katrina’s Wrath Returns to His Storm Vigil

In 2002, Mark Schleifstein and his colleagues published a five-day report about the vulnerabilities Louisiana would face if a major hurricane hit. And three years later, the time came.

A Marketing Move the ‘Mad Men’ Would Love

Some people who use Twitter, the social messaging Web site, are taking things a step further, posing as characters in their favorite shows.