A New Battle Is Beginning in Branding for the Web

Trademark issues may take on a higher profile, fueled by the escalating value of brands in general and trademark holders increasingly trying to assert their rights, especially on the Internet.

Another Voice Warns of an Innovation Slowdown

Judy Estrin’s book is the latest call to action by scientists, technologists and political leaders worried about the country’s future competitiveness in technology.

Googling in Person to Make Friends

Advertisers are grappling with the idea of Google, which spent many of its early years avoiding — and infuriating — advertising agencies, now shifting to embrace them.

Link by Link: Don’t Like Palin’s Wikipedia Story? Change It

In modern politics, where the struggle is to “define” yourself before your opponent “defines” you, Wikipedia has become an important part of political strategy.

For Web TV, a Handful of Hits but No Formula for Success

Hollywood writers and producers are realizing that producing Web content may be easy but profiting from it is hard.

Kept From TV, Report on Moscow Finds an Audience

After a Russian television station sidetracked a documentary about the razing of historic buildings, the filmmaker’s point found outlets in print and online.

The Media Equation: In Denver, a Thousand Little Pieces

The new media players who came to the Democratic convention were not there just to annotate mainstream coverage: they’re in the hunt themselves.

A Marketing Move the ‘Mad Men’ Would Love

Some people who use Twitter, the social messaging Web site, are taking things a step further, posing as characters in their favorite shows.

A Prophet of Katrina’s Wrath Returns to His Storm Vigil

In 2002, Mark Schleifstein and his colleagues published a five-day report about the vulnerabilities Louisiana would face if a major hurricane hit. And three years later, the time came.