iPhone 3GS Set Sales Record: AT&T Internal Memo
The latest iPhone helped AT&T rack up single-day records: Sales, most transactions processed by the company’s internal IT systems, and largest order day at att.com.
AT&T (NYSE: T) scored record sales the first day the iPhone 3GS hit store shelves, an internal memo shows.
The Apple smartphone, released June 19, was responsible for several milestones, including a “best-ever sales day” in the company’s retail stores and the second-largest traffic day in the stores, according to the memo sent to all AT&T employees, and leaked to the Wall Street Journal’s All Things Digital and MacDailyNews. AT&T said the iPhone 3GS was also responsible for the most transactions processed by its IT systems in a single day and the largest order day ever on att.com.
AT&T’s exclusive contract with Apple is scheduled to expire next year, and the carrier is reportedly seeking an extension. In addition, there have been reports that Apple is talking with Verizon about carrying the popular device.
Full Story Via InformationWeek
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