Microsoft and Yahoo Are Linked Up. Now What?
Microsoft and Yahoo announced that they had agreed to collaborate on Internet search and advertising in a bid to challenge Google.
The bumpy, marathon mating dance between Microsoft and Yahoo finally concluded on Wednesday, when the two companies announced a partnership in Internet search and advertising to take on the industry powerhouse Google.
But there was plenty of skepticism about whether the new partners could make a serious dent in Google’s dominance.
Even with the deal, the Microsoft-Yahoo search operation will be dwarfed by Google - with a 28 percent market share in the United States, versus 65 percent - and will face an uphill struggle to try to wean people away from Google’s simple white search page.
Full Story Via nytimes.com
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