Google on Tuesday was sued in a Wisconsin court for allegedly violating the privacy rights of Beverly Stayart, an animal rights activist and the CFO and director of business development at Stayart Law Offices, the firm filing the complaint.

The lawsuit claims that Google is responsible for suggesting the search term “bev stayart levitra” as a user types “bev stayart” and is profiting from this association through the sale of ads on search results pages triggered by those keywords.

Levitra is a sexual dysfunction drug, and thus a term to which some might wish to avoid being linked.

“Google is misleading consumers, in Wisconsin and throughout the world, by selling the keyword phrase ‘bev stayart levitra’ and placing ‘sponsored links’ advertisements for Levitra, other male sexual dysfunction drugs, and other medicines and products on the page ‘bev stayart levitra’ on Google’s Web site,” the complaint states.

Full Story Via InformationWeek

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