AMD’s Su says engineers transitioning from PC culture

A Hewlett-Packard Pavilion dv2 laptop with an AMD Yukon platform at CES in Las VegasLAS VEGAS (Reuters) – A senior executive at Advanced Micro Devices said the chipmaker's plan to expand beyond the struggling PC market has involved a difficult shift in company culture but is well under way. Lisa Su, AMD's Senior Vice President and General Manager of Global Business Units, told Reuters at the Consumer Electronics show in Las Vegas that veteran engineers who for years have specialized in designing PC chips based on Intel's "x86" architecture are warming to new ways of doing things. …

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