ZTE sharpens focus on high-end smartphones to boost margins

Employees of ZTE chat on the roof of its headquarters in Shenzhen, Guangdong provinceHONG KONG (Reuters) – China's ZTE Corp, the world's fourth-biggest handset maker, plans to ship more high-end smartphones this year to help increase profit margins and revenue, a senior company executive said on Wednesday. ZTE expects to ship more than 50 million smartphones in 2013, exceeding its earlier forecast, and sees smartphones making up 70 percent of overall consumer device sales this year, Lv Qianhao, head of ZTE's handset strategy, told Reuters in an interview on the sidelines of a company event. …

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