Online dating service Cupid rejects claims it used fake profiles

(Reuters) – British online dating company Cupid Plc rejected as “misrepresentation and ill-informed speculation” media allegations about its methods to encourage people to buy subscriptions, sending its shares up as much as 79 percent. The BBC said last month that members of Cupid’s online dating services suspected fake “flirtatious” messages had been used to encourage free users to sign up for paid subscriptions. The firm’s websites, cupid.com and flirt.com, allow people to register for free, but they must buy a subscription to reply to messages. …

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