T-Mobile USA kicks off service pricing without phone subsidies

The logo of Deutsche Telekom AG is seen outside the company's headquarter in BonnNEW YORK (Reuters) – T-Mobile USA is ditching phone subsidies under a new set of service plans, hoping to differentiate its offerings from bigger rivals by promising customers more flexibility. The No. 4 U.S. mobile network operator, owned by Deutsche Telekom, hopes to regain ground after heavy customer losses to rivals such as Verizon Wireless and AT&T Inc in recent years. …

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