Apps are the new salespeople in U.S. stores

A woman uses her Apple iPhone while waiting to cross 5th Avenue in New YorkBy Natasha Baker TORONTO (Reuters) – Shoppers walking into a clothing store in New York City's SoHo neighborhood should not be surprised if a smartphone app, rather than a salesperson, greets them at the door. Some retailers in the United States are starting to communicate with shoppers via a smartphone app called Swirl that uses in-store sensors to track their location in the shop to send them personalized offers and recommendations. It's just one of the ways that brick-and-mortar shops are using apps to appeal to younger, more tech-savvy consumers. …


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