Amazon ad revenue may top $800 million this year: eMarketer

A worker packs boxes at Amazon's logistics centre in Graben near AugsburgBy Alistair Barr SAN FRANCISCO (Reuters) – Amazon.com Inc advertising revenue may top $ 800 million this year as the world's largest Internet retailer uses its huge customer base and store of purchasing data to show more-target ads on its websites and those of other companies, eMarketer estimated on Tuesday. Amazon is known as a sleeping giant in the ad industry because the company has rich consumer data but has been tentative about using it for a lot of advertising. …


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