Adobe to buy digital marketing software company for $600 million

(Reuters) – Adobe Systems Incorporated said it had agreed to acquire privately held Neolane, which operates a software platform for managing digital marketing campaigns over multiple platforms, for $ 600 million in cash. The maker of Photoshop and Acrobat software said the move would “bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud.” Adobe Marketing Cloud is a set of tools encompassing analytics, social, advertising, targeting, and web experience management solutions. …

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