Samsung exec says mocking Apple ‘fanboys’ has worked wonders

It’s official: Making fun of ‘iSheep’ has been both fun and profitable for Samsung. In an interview with AdNews, Samsung Australia’s chief marketing officer Arno Lenior said that the 2011 Samsung ad that ridiculed Apple fans for unquestionably loving everything about the iPhone helped propel the company’s brand to a whole new level. “That really did mark quite a tipping point for us globally,” he explained. “We were able to tell a cheeky story — if you think about it, we’re a Korean company starting to really mess with the order of things… You’ve got fanboys after fanboys going, ‘You can’t put that out there,’ and then the Samsung fans saying, ‘Yes, you can’, and they’re starting to have that conversation, which

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