Kyocera seeks niche path to smartphone profits with ‘tough’ handsets

By Yoshiyuki Osada KYOTO, Japan (Reuters) – Kyocera Corp, an electronic components maker with businesses from office machines to mobile phones, is aiming to expand in smartphones this year while several other second-tier Japanese handset makers are throwing in the towel. Kyocera, unlike its peers, has put its primary focus not on the familiar home market but on the competitive U.S. market, while pursuing a niche in rugged handsets that is shielded from smartphone juggernauts Apple Inc and Samsung Electronics Co Ltd. …

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