Fake reviewers snared in NY Attorney General yogurt sting

By Chandni Doulatramani (Reuters) – Nineteen companies caught writing fake reviews on websites such as Yelp, Google Local and CitySearch have been snared in a year-long sting operation by the New York Attorney General, and will pay $ 350,000 in penalties. The Attorney General’s office set up a fake yogurt shop in Brooklyn, New York, and sought help from firms that specialize in boosting online search results to combat negative reviews. Some search optimization companies offered to post fake reviews of the yogurt shop on sites such as Yelp.com, Google Local and IAC/Interactivecorp’s Citysearch. …

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