Facebook expands ad service for app developers

The sun rises behind the entrance sign to Facebook headquarters in Menlo Park before the company's IPO launch,By Alexei Oreskovic SAN FRANCISCO (Reuters) – Facebook Inc is expanding an advertising service aimed at developers of smartphone and tablet apps, the social network's latest move to bolster its fast-growing mobile business. Facebook's so-called mobile app ads – which allow companies to promote their mobile apps to Facebook's 1.15 billion users – will include new capabilities designed to boost the amount of time that consumers use the third-party apps, the company said on Tuesday. …

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