Facebook “relationships guy” courts Hollywood, media in new push

Dan Rose, Facebook's head of corporate development and partnerships, poses for a photo at headquarters in Menlo Park, CaliforniaBy Alexei Oreskovic SAN FRANCISCO (Reuters) – Beyonce fans got a big surprise at midnight on December 13, when the pop star announced her new album from out of the blue. The exclusive announcement – virtually unheard of for a recording artist of that caliber – was a coup for Facebook, which has been upstaged by younger rival Twitter Inc as the go-to online forum for celebrities, sports and news. Twitter and Facebook both are wooing advertisers with video ad platforms and trying to hold off mobile communications startups like WhatsApp and SnapChat, which have lured many younger users. Leading the Facebook charge is Dan Rose, vice president of partnerships, acquisitions chief, and architect of some of the social network's key deals during his eight years there.

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