Online dating could make society less segregated


The UK Advertising Standards Authority (ASA) recently banned an ad from online dating site eHarmony which assured those looking for love that it was a “scientifically proven” matching system. The company matches users according to their personality, using their own data on existing relationships. According to the ASA, however, eHarmony failed to demonstrate that its matching system was scientifically proven to give users a better chance of finding a partner. But what does science really have to say about online dating, and about marriages that begin online? Facts, not fiction First, we need to understand that online dating has had…

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