Fossil Unveils Bluetooth Watch with Caller ID

Fossil Bluetooth Caller ID Watch

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Fossil, Inc., a leading innovator of watch design, development and fashion accessories, today announced the availability of the first mainstream Bluetoothâ„¢ fashion accessory, the Caller ID wristwatch. Incorporating Bluetooth wireless technology, the watch will simplify how people interact and engage with their mobile phones. Combining fashion forward technology with added functionality and efficiency, the Bluetooth watch enables users to stay connected without compromising style. The watch designs were adapted from top selling Fossil models.

The analog/digital watch links effortlessly via Bluetooth to certain cellular phones allowing users to view incoming caller ID information on the watch face. Users are notified when their phone rings and when a text message is received. When users are unable to answer their phone, a single button press can mute or reject an incoming call. When a voicemail or text message is received, users are alerted by an icon of an envelope that appears on the watch accompanied by a slight vibration.

“Our goal for the Bluetooth watch was to create a product that enhances the lifestyle of the wearer without compromising style or usability,” said Bill Geiser, Vice President of Watch Technology at Fossil. “Watches are evolving with technology and Fossil is at the forefront of that revolution.”

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Partnering with Sony Ericsson Mobile Communications, a global leader in the mobile handset industry, Fossil’s new wireless product boasts a fashion-forward design that is as attractive as it is capable. “Combining Fossil’s fashion and watch expertise with Sony Ericsson’s Bluetooth technology expertise helped us to create a smart, dynamic and fashionable watch that keeps you connected in all situations and eliminates the need to fumble through your pocket or handbag each time someone calls,” adds Geiser.

The new Bluetooth watch is available in two different brands, FOSSIL® and ABACUS™. The FOSSIL branded product, Fossil Caller ID (style FX6001), with black ionic plated stainless steel case and bracelet-style strap, will be available exclusively in the United States at www.fossil.com. The FOSSIL Caller ID is priced at an MSRP of $250.00 USD and will be available in late October.

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[tags]bluetooth,fossil,watch,bluetooth watch,caller ID watch,gadget[/tags]