Though Google downplays the severity of the click fraud problem, it nevertheless is responding to concern over its prevalence with a new set of tools to detect and neutralize illegitimate clicks.
Google plans to provide Web advertisers with more data and tools to combat click fraud, a damaging practice that costs advertisers an estimated US$16 billion a year.
The new tools are part of an effort to crack down on click fraud and dull its impact on the otherwise highly profitable pay per click online advertising Email Marketing Software – Free Demo model.
“There has been an increasingly growing cloud over Google on this issue,” Ron Enderle, a principal analyst with the Enderle Group, told the E-Commerce Times. “If folks have been gaming the system, advertisers want to see some corrections.”
Full Story Via ECommerce Times