Google has been frustrated in its efforts to reach comprehensive deals with major movie studios and television networks to put their content on YouTube.
Meanwhile, Google is forming partnerships with hundreds of smaller media companies that see value — or at least a valuable experiment — in contributing to the site, which allows anyone to post their amateur videos.
Some of the partnerships have been announced publicly. Recently, for instance, YouTube said it had teamed up with the National Basketball Association to create an area on YouTube where the league would show authorized clips and where fans could upload short videos showcasing their best moves.
Full Story Via the Hamilton Spectator
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