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Google CEO Eric Schmidt has long been seeking to realize his â€œfantasyâ€ of controlling the media budgets of all advertisers, across all media. Unfortunately for Googleâ€™s advertising diversification dreams, however, the targeted fantasy remains off-target.
Google has a fine track record in announcing myriads of advertising tests, betas, trialsâ€¦and in achieving massive media attention for its every advertising product development effort announced with Googley fanfare.
What about a track record in moving from advertising test or beta or trial, to a real honest-to-goodness marketplace ad product? Perhaps one that might even make money for Google?
Full Story Via ZDNet