Why Google Television will NOT make money

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Google CEO Eric Schmidt has long been seeking to realize his “fantasy” of controlling the media budgets of all advertisers, across all media. Unfortunately for Google’s advertising diversification dreams, however, the targeted fantasy remains off-target.

Google has a fine track record in announcing myriads of advertising tests, betas, trials…and in achieving massive media attention for its every advertising product development effort announced with Googley fanfare.

What about a track record in moving from advertising test or beta or trial, to a real honest-to-goodness marketplace ad product? Perhaps one that might even make money for Google?

Full Story Via ZDNet