Microsoft and Yahoo Are Linked Up. Now What?

Microsoft and Yahoo announced that they had agreed to collaborate on Internet search and advertising in a bid to challenge Google.

The bumpy, marathon mating dance between Microsoft and Yahoo finally concluded on Wednesday, when the two companies announced a partnership in Internet search and advertising to take on the industry powerhouse Google.

But there was plenty of skepticism about whether the new partners could make a serious dent in Google’s dominance.

Even with the deal, the Microsoft-Yahoo search operation will be dwarfed by Google – with a 28 percent market share in the United States, versus 65 percent – and will face an uphill struggle to try to wean people away from Google’s simple white search page.

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