Recalls have become so common that most of them barely warrant much mention unless they lead to a web of intrigue. Or, sadly, unless itâ€™s one from Toyota.
However, last weekâ€™s minor recall of some 2009 and 2010 Mazda6 sedans for the Yellow Sac spider infestation in the carâ€™s fuel evaporative system was the exception. Since it went wildly viral, Mazda did not even have to put a PR spin on the story. Web spiders did it for the PR folk at Mazda USA.
â€œWeâ€™ve seen over 1,100 separate stories on the recall, more than 500 of which were television coverage. Itâ€™s really been pretty incredible, and quite unlike anything Iâ€™ve ever seen or been involved with before,â€ Jeremy Barnes, a veteran spokesman for Mazda told us yesterday. â€œBetween March 2 and March 3 (the day the story broke), we saw nearly a 50 percent increase in traffic to the Mazda6 section of www.MazdaUSA.com.â€
Barnes goes on to point out that this was a voluntary recall. Mazda only knows about 20 cases of blocked vent tubes, out of 65,000 possibly affected cars â€“ a .0003% chance of it occurring. â€œWe took the steps to issue the recall, though, to do whatâ€™s right by our customers,â€ says Barnes. â€œAnd as to why the Yellow Sac spider chose the Mazda6 and none of the other choices in the midsize segment?Â Even spiders like cars that are fun to driveâ€¦â€
We wait with bated breath to see if this is a â€œgoodâ€ recall that leads to an increase in sales of the Mazda6. If it does, perhaps Mazda should introduce a convertible version of the Mazda6 in honor of the spider â€“ it would, naturally, be named the Mazda6 Spyder. In the meantime perhaps a yellow special edition of the MX-5, the spyder Mazda already has in its collection would suffice.
If you Google â€œYellow Sac Spiderâ€ youâ€™ll even find images of the Mazda6 creeping in amongst those of the real spider â€“ such is the power of the Web. Heck we even found one spider had crept in when we Googled â€œMazda spyder.