The head of Microsoft’s Windows Phone marketing believes the phones will exceed some analysts’ prediction of capturing more than 20 percent of the smartphone market over the next few years and is making a marketing push to make that happen.
Forecasts by researchers Gartner and IDC, which expects a market share of about 20 percent in 2015, are conservative, Achim Berg, head of Windows Phone marketing, said in a Bloomberg article.
Microsoft’s updated Windows Phone operating system, codenamed “Mango,” is starting to roll out on handsets. It hit the market in Japan last month on a smartphone from Fujitsu Toshiba Mobile Communications. HTC has announced two Mango handsets – the Titan and Radar – that it says will be available globally starting in Europe and Asia in October.
Phone manufacturers have not yet announced when new handsets carrying Mango will go on sale in the U.S., though they are expected this fall; nor has a date been announced for when owners of current Windows Phone 7 handsets will get the update.
Full Story Via The Seattle Times