Apple Search could be part of a ‘silent war’ on Google; could threaten Google’s ad business

There have been suggestions for years now that the iPhone maker is quietly working on an Apple Search service, to compete with Google. That idea is back in the news today, in a report suggesting that it could be one element of a three-part “silent war” on Google.

Recent developments do support the idea that the Cupertino company is gearing up to take on Google in a much more direct fashion than it has so far …

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