Apple may add ultra high-end iPhone model in 2024, even more expensive than current Pro Max
Apple is reportedly considering ways to push the price of the high-end iPhone even higher. Rather than simply re-branding Pro Max to Ultra, Apple is discussing adding an ‘Ultra’ high-end model above the Pro Max as soon as 2024, or the iPhone 16 lineup. That’s according to Mark Gurman in his latest Power On newsletter …